The Nike+ Fuelband tracks your activity, including anything from running to dancing. The Fuelband allows athletes to set a goal and challenge themselves, by meeting that goal. Beginning in May the Nike+ FuelStation at the BOXPARK pop-up mall will be one of the few retail locations selling the Nike+ Fuelband. The band is currently only being sold in small quantities with each batch selling out. With the fast approaching arrival of the Summer Olympics in London visitors are looking to get a good feel for what the Nike+ FuelStation and the Nike+ Fuelband each have to offer.
In a move to make the experience a lot more worthwhile for customers and athletes, Nike has also opened a NIKEiD Studio. The studio is separate from the fuel station, but gives athletes a way to customize their own performance footwear with the aid of design consultants.
Planning on visiting London for the 2012 summer Olympics this year? Well don’t forget to make a stop at the Nike+ FuelStation before you leave.