March 2012

Post-Apocalyptic Olympic Sports

If 2012 is the end of humanity as we know it, there’s no reason we still can’t have the Olympics!

So what if you are staggering around like a zombie, carrying bludgeon tools like Woody Harrelson, or choking on radiation come 2014? You can still have all of the Olympic fun that you would have had had the world as we knew it remained as it was. All it takes is a little post-Apocalyptic creativity and some dystopian ingenuity and bam, you are good to go. You may not be able to keep the same sports as usual—the high jump, for example, could be hard to do over a puddle of radioactive goo—but you can make up new games based on the times just like the Greeks did centuries ago. Here are a few ideas to help you out.

Nike+ FuelStation Opens up Just in time for Olympics

Nike is moving ahead full force with its Nike + Fuelband in Europe. The powerhouse brand opened up its first ever Nike+ FuelStation at the relatively new BOXPARK pop-up mall in London. This move comes just in time for the summer Olympics, which is guaranteed to bring out athletes of all sports.  The mall serves as the world’s first pop-up mall, and works to bring together top brands. The station will work as more than just another holding place for Nike products. It will also be one of the main driving forces behind the Nike+ Fuelband. There consumers, and athletes alike can gain exposure to some of the many gadgets designed to improve performance. This may become a safe haven for dedicated and passionate athletes of all sports.