Britain is planning on ending the 2012 Olympic ceremony with a bang. The closing ceremony is expected to pay tribute to the music created by artists old and new that celebrate the British culture and the influence it has had on the music world. Artists ranging from Paul McCartney to the Spice Girls are expected to take part in the ceremony. One of the newest music sensations worldwide, Adele, is expected to participate in the ceremony as well.
IPSOS MORI shows that the recognition of Olympic sponsorship is incredibly low, even though the event is only a few months away.