Can You Name Any Olympics Sponsors for 2012?

The first sponsors that come to my head when I think of the 2012 Olympics consist of McDonalds, Coca Cola and possibly Nike? Well it turns out I am not the only one who is unable to name a list of sponsors for the 2012 Olympics.  A survey conducted by IPSOS MORI shows that the recognition of Olympic sponsorship is incredibly low, even though the event is only a few months away.

he survey also reveals that 59 percent of the individuals surveyed in Great Britain were unable to name any Olympic sponsors. 11 percent of those surveyed acknowledged McDonalds and Coca Cola as being a few of the sponsors in the games. These two were the highest recognized sponsors. In regards to my guess that Nike is the official clothing sponsor of the Olympics, that was wrong, it is actually Adidas.

A few other sponsors include VISA, Samsung, Panasonic, and ACER. Click here for the full list of official sponsors of the 2012 summer Olympics.

The ability to recognize Olympic sponsors is directly related to who the top Olympic athletes are associated with. Seeing Olympic track and field runner Allyson Felix associated with the Nike brand time and time again does not help. In addition, seeing Michael Phelps in numerous Subway commercials does not help the cause as well. Many people including myself look at the brands that are associated with athletes. I can’t remember the last time that I saw an ACER commercial that incorporated an Olympic athlete, or at least had something to do with the Olympics. To be honest I don’t ever remember seeing one.